IMPROVING DECISION-MAKING AND DRIVING GROWTH WITH REPORT AUTOMATION
— Analytics
the Challenge
TARINGA wanted to get insights about its website and the users’ engagement and activity on it. Their goal was to offer valuable content that would encourage them to return.
The insights were important not only for that goal, but also for their sponsors of specific articles.
the Proposal
We made an investigation to identify key questions and metrics for TARINGA’s business.
Some important questions the client wanted to answer were:
Once the necessary insights were identified, we developed a customized Google Analytics strategy to track each user’s activity, using a Data Layer to map out their journey.
THE IMPACT
The research allowed TARINGA to identify subscribers’ niches and optimize their acquisition and retention strategies.
We provided training to the client’s editorial and management teams using data that was both actionable and easy to understand, enabling them to make informed decisions independently.
The research allowed TARINGA to identify subscribers’ niches and optimize their acquisition and retention strategies.
