PAYMENT PROBABILITY
— gambling BETMASTER
the Challenge
BETMASTER had to wait, on average, 30 days to know accurately if users who were registering on the site would remain active after spending the courtesy amount that the company gives to new players.
the Proposal
We developed a predictive algorithm to identify players with high probability of remaining active on the site and therefore motivate them efficiently.
user characteristics (geolocation, activity, among others),
THE IMPACT
We predicted 90% of the users who remained active on the site.
Thanks to efficient motivation strategies focused on users with a higher probability of becoming active players, we increased the number of users by 35% YoY.
We predicted 90% of the users who remained active on the site.
Thanks to efficient motivation strategies focused on users with a higher probability of becoming active players, we increased the number of users by 35% YoY.
