the ChallengeComex needed to increase its sales after experiencing a significant income decline during the pandemic.They did not have records of consumer habits or identified target audience at their points of sale. The goal was to develop an online channel, a...

WEBSITE OPTIMIZATION THROUGH A/B TESTING — Remington CXthe ChallengeRemington was looking for ways to gradually improve their website’s performance by converting visitors into buyers.The client contacted us because they wanted to design a testing plan to provide...

Using Report Automation to Improve Decision Making & Drive Growth — Analytics the ChallengeBAT's sales team needed to increase market share in 10 key cities. They did not know their customers deeply nor their purchasing habits, how to handle commercial objections,...

PAYMENT PROBABILITY — gambling BETMASTERthe ChallengeBETMASTER had to wait, on average, 30 days to know accurately if users who were registering on the site would remain active after spending the courtesy amount that the company gives to new players.the ProposalWe...

ME SUBE LA TÉRMICA — STRATEGY , AWARENESS, CREATIVITY AND EXPANSION.the ChallengeCreate awareness around RCA air conditioners during the summer season.the ProposalTo launch a disruptive campaign around those situations that make us angry and automatically raise our...

Forecasting -SODIMAC ALGORITHMSthe ChallengeSODIMAC Homecenter wanted to create a plan for the sales target of each of its products within a year.They required a demand forecast of the products for efficient storage.the ProposalWe partnered with the client to predict...

IMPROVING DECISION-MAKING AND DRIVING GROWTH WITH REPORT AUTOMATION — Analyticsthe ChallengeTARINGA wanted to get insights about its website and the users' engagement and activity on it. Their goal was to offer valuable content that would encourage them to return.The...

IMPROVING DECISION-MAKING AND DRIVING GROWTH WITH REPORT AUTOMATION — ANALYTICSthe ChallengeEl Tiempo aimed to boost subscription numbers, re-engage inactive users, and reduce cancellations rate.To achieve this, they had to segment their customer database according to...

LOGISTICS OPTIMIZATION — ESTAFETA ALGORITHMS the ChallengeEstafeta was facing two obstacles: having inactive vehicles and a lack of estimated arrival times for customers' shipments. That led to the challenge of optimizing their logistics area.the ProposalAfter several...

the ChallengeTNT Sports wanted to position itself as the first channel to watch professional soccer league matches.To achieve this, we researched their audience and its consumption habits. We came to the conclusion that Twitter was the most used social network. The...