Using Report Automation to Improve Decision Making & Drive Growth
— Analytics
the Challenge
BAT’s sales team needed to increase market share in 10 key cities.
They did not know their customers deeply nor their purchasing habits, how to handle commercial objections, and they did not have complete information about each sale point.
the Proposal
We developed a loyalty program,
to train the sales staff with a gamification system.
They could earn points for accomplishing different activities, visualize their day-to-day and enhance the relationship with prospects and customers.
THE IMPACT
100% of downloads by the entire sales team. 235 redeemed awards. An 8% increase in market share in the first quarter of its implementation.
100% of downloads by the entire sales team. 235 redeemed awards. An 8% increase in market share in the first quarter of its implementation.
