the Challenge
TNT Sports wanted to position itself as the first channel to watch professional soccer league matches.
To achieve this, we researched their audience and its consumption habits. We came to the conclusion that Twitter was the most used social network.
The main objective was to generate buzz around TNT Sports, their team and the quality of their broadcasts.
the Proposal
The proposal involved a Trending Topics generator.
Once a user signed up, they secured a spot in the “field”, but if someone else signed up later, the previous user would lose their spot.
The entire traffic was directed to the landing page, where users could easily participate in just a few steps.
THE IMPACT
We reached
people
with
10 participants won
Experiences in privileged spots on the field, along with jerseys and, most importantly, they could make it go viral within their social circles.
people
with
10 participants won
Experiences in privileged spots on the field, along with jerseys and, most importantly, they could make it go viral within their social circles.
