ME SUBE LA TÉRMICA
— STRATEGY , AWARENESS, CREATIVITY AND EXPANSION.
the Challenge
Create awareness around RCA air conditioners during the summer season.
the Proposal
To launch a disruptive campaign around those situations that make us angry and automatically raise our body temperature. We produced audiovisual productions using humor. We also selected local trend influencers who helped to spread the word about the campaign, including Sol Perez, José Bianco, and Matías Bertolotti.
In addition, we reinforced the campaign concept with banners on websites related to the target audience. The banners directed the audience to a landing page also created by us.
THE IMPACT
With all the actions implemented, we reached more than 15 million users. Approximately 2.6 million were reached through influencers’ posts, more than 7 million with brand-owned posts, and more than 5 million by web portals.
RCA exceeded its Facebook reach by 21% and its video views by 89%.
FOLLOWERS INCREASE: 25%.
With all the actions implemented, we reached more than 15 million users. Approximately 2.6 million were reached through influencers’ posts, more than 7 million with brand-owned posts, and more than 5 million by web portals.
RCA exceeded its Facebook reach by 21% and its video views by 89%.
FOLLOWERS INCREASE: 25%.
