LEVIS

CHALLENGE

Connect the brand and the target with the world of music in the lead-up to the event of the year: LIVE IN LEVI’S.

SOLUTION

We launched the action “EL CAMIÓN PÁL NORTE” on Twitter. A virtual bus that recruited fans from all over LATAM to take them to the LIVE IN LEVI’S show in L.A. The mechanic was simple: stay inside the bus during the first 2 hours after the activation went live.

If you were kicked out, you could get back on by using the campaign hashtag.