COMEX

CHALLENGE

Comex needed to increase its sales, which had dropped significantly since the beginning of the pandemic.

They also had no records of digital consumer behavior and asked us to build the channel.

We carried out a digital initiative with a single mission: to show people that even when everything looks bad, with Comex everything looks good.

We invited the audience to register for “Colors That Paint Well.”

By inviting a friend within their circle of influence, both would enter a prize draw and also receive a 20% discount.

Impact

1.5M people

Impact

141.253

Increase in Sales

65%

Users

111.888